On-Page Optimization: Optimizing individual web pages to rank higher and earn more relevant traffic in search engines:

• Meta tags (title, description)
• Headers (H1, H2, etc.)
• URL structure
• Content optimization (keyword usage, readability, etc.)
• Internal linking structure

Off-Page Optimization: Activities done outside of the website to improve its authority and popularity:

• Link building (acquiring backlinks from other websites)
• Social media marketing
• Influencer outreach
• Online reputation management

Keyword Research: Identifying relevant keywords and phrases that potential customers are searching for.

Technical SEO: Improving the technical aspects of a website to help search engines crawl and index it effectively. This includes:

• Site speed optimization
• Mobile-friendliness
• Schema markup
• XML sitemap creation and submission
• Robots.txt optimization

Local SEO: Optimizing a website to rank better for local search queries. This involves:

• Local keyword optimization
• Google My Business optimization
• Local directory listings
• NAP (Name, Address, Phone number) consistency

SEO Audits and Consultation: Assessing a website's current SEO status, identifying areas for improvement, and providing recommendations for optimization.